Good Samaritan Society Founders Crossing

Senior Living homes get a bad rap. From phrases like “Old folks’ home” and “Retirement home,” there’s an undercurrent of sentiment that Senior Living is only for those with nothing left to contribute. The reality is that, no matter their age, everyone has a unique personality, hobbies, and interests. Everyone has a unique story. This ad campaign concept takes an editorial photography approach to highlight and celebrate those unique qualities.

Below are some Behind-the-Scenes photos. The finished commercial is below.

Setting up for Scene 1
at an historic hotel in rural Nebraska
[Click to enlarge]
Hair and makeup are critical to a production
[Click to enlarge]
Scene 2 started with a blank slate ballroom
[Click to enlarge]
Each scene had a unique doorway. The doors were built on a portable frame system set up on location
[Click to enlarge]
Lighting and camera blocking tests during dress rehearsal
[Click to enlarge]
The models looked fabulous in the scene [Click to enlarge]
Scene 3 was built from scratch on
a sound stage
[Click to enlarge]
Lots of people helped make the
production run smoothly
[Click to enlarge]
Hair and makeup artist Jayme preps and fine-tunes the scene
[Click to enlarge]
Big lights for a big set production
[Click to enlarge]
Having fun on set
[Click to enlarge]
Say cheese!
[Click to enlarge]
Scene 3 camera testing
[Click to enlarge]
Setting up for Scene 1
at an historic hotel in rural Nebraska
[Click to enlarge]
Hair and makeup are critical to a production
[Click to enlarge]
Scene 2 started with a blank slate ballroom
[Click to enlarge]
Each scene had a unique doorway. The doors were built on a portable frame system set up on location
[Click to enlarge]
Lighting and camera blocking tests during dress rehearsal
[Click to enlarge]
The models looked fabulous in the scene [Click to enlarge]
Scene 3 was built from scratch on
a sound stage
[Click to enlarge]
Lots of people helped make the
production run smoothly
[Click to enlarge]
Hair and makeup artist Jayme preps and fine-tunes the scene
[Click to enlarge]
Big lights for a big set production
[Click to enlarge]
Having fun on set
[Click to enlarge]
Say cheese!
[Click to enlarge]
Scene 3 camera testing
[Click to enlarge]
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